Nursing Concierge - A Unique Small Business
A few weeks ago, my friends at Simply Promotions (seriously, check them out) referred Gina to me — a down to earth, grounded nursing professional who was in need of some photos for her nursing concierge business. During our consultation, we discovered a unique problem within the medical sector: cold, clinical imagery that creates an uneasy feeling for patients and clients, especially the elderly who have need for some special love and care. Gina felt as if that sort of vibe didn't reflect her business' image, nor did it reflect her warmth.
A Blend of Indoor Coziness and Outdoor Serenity
Second Sol Studios in Clearwater, Florida was the perfect choice for the indoor portion of our session with its large windows that allow natural light to flow into their space. Second Sol's decor is also very homey and clean, which was perfect to convey the home health vibe that Nurse Gina is all about. We chose Philippe Park in Safety Harbor for the outdoor portion of our session, since Gina enjoys outdoor activities aside from her nursing business. Not only were these locations perfect for Nurse Gina as a brand, but they also tell the story of the genius behind the business.
Our models, Patrick and Paula, are also acquaintances of mine and they did amazing as part of our indoor session! They both had so many ideas and contributed greatly to our session!
Branding from the Heart
After our session, we came away with these really amazing, soulful images that tell Gina's story in the nursing concierge sphere. Gina, I wish you so much success in this business and I am so grateful to be a part of your brand's story!
If you're looking for branding photos that are unique, full of personality, and generally feel like you, I'm your gal!
